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Creating AR applications & games for a smartphone can enhance customer interaction by making it more natural and spontaneous according to user requirements. We creating largely interactive apps for industries that range from retail to healthcare, real-estate to education, hospitality to manufacturing.
Augmented reality is the integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
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Augmented reality apps are written in special 3D programs that allow the developer to tie animation or contextual digital information in the computer program to an augmented reality "marker" in the real world. When a computing device's AR app or browser plug-in receives digital information from a known marker, it begins to execute the marker's code and layer the correct image or images.
After the evolution of high-quality smartphones with enhanced cameras and HD display, this technology was accessible to general users. Through Augmented Reality, users get to experience the augmented or amplified perspective of the physical world seen through a smart device.